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The Inferno of
the Finance Director
by: Sam
Vaknin, Ph.D.
Sometimes, I harbour a
suspicion that Dante was a Financial Director. His famous work,
"The Inferno", is such an accurate description of the
job that it cannot be otherwise. He is fervently hated by the
workers. He is thoroughly despised by the other managers
("mean bastard" is his common nickname among them,
mostly for scrutinizing their expense accounts). He is dreaded
by the owners of the firm because the powers that he has often
outweigh theirs. Shareholders hold him responsible in annual
meetings. When the financial results are good – they are
attributed to the talented General Manager. When they are bad
– the Financial Director gets blamed for not enforcing
budgetary discipline. It is a no-win, thankless job. Very few
make it to the top and the rest retire, eroded and embittered.
The job of the Financial
Director is composed of 10 elements. Here is a universal job
description which is common throughout the West. Macedonia, as
usual, is a special case and so I added my own, humble
observations.
In the USA there is a function
called the Chief Financial Officer. This is the most senior
financial manager in the firm and henceforth we will use this
title in our article.
Organizational Affiliation
The Chief Financial Manager
(CFO) is subordinated to the Chief Executive Officer, answers to
him and regularly reports to him.
The CFO is in charge of:
- The Finance Director
- The Financing Department
- The Accounting Department
which answer to him and regularly report to him.
Despite the above said, the CFO
can report directly to the Board of Directors through the person
of the Chairman of the Board of Directors or by direct summons
from the Board of Directors.
In Macedonia this would be
considered treason – but, in the West every function holder in
the company can – and regularly is – summoned by the
(active) Board. A grilling session then ensues: debriefing the
officer and trying to spot contradictions between his testimony
and others. The structure of business firms in the USA reflects
the political structure. The Board of Directors resembles
Congress, the Management is the Executive Arm (President and
Administration), the shareholders are the people. The usual
checks and balances are applied: the authorities are supposedly
separated and the Board criticizes the Management.
The same procedures are
applied: the Board can summon a worker to testify – the same
way that the Senate holds hearings and cross-questions workers
in the administration. Lately, however, the delineation became
fuzzier with managers serving on the Board or, worse, colluding
with it. Ironically, Europe, where such incestuous practices
were common hitherto – is reforming itself with zeal (see
Britain and Germany).
Macedonia is still after the
cosy, very old European model: Boards of Directors are rubber
stamps, devoid of any will to exercise their powers. They are
staffed with cronies and friends and family members of the
senior management and they do and decide what the General
Managers tell them to do and to decide. General Managers –
unchecked and unbalanced – get themselves involved in colossal
blunders (not to mention worse things). The concept of corporate
governance is alien to most Macedonian firms and the companies
are regarded by most general managers as milking cows – fast
paths to personal enrichment.
Functions of the Chief
Financial Officer (CFO):
(1) To regulate, supervise and
implement a timely, full and accurate set of accounting books of
the firm reflecting all its activities in a manner commensurate
with the relevant legislation and regulation in the territories
of operations of the firm and with internal guidelines set from
time to time by the Board of Directors of the firm.
This is somewhat difficult in
Macedonia. The books do not reflect reality because they are
"tax driven" (i.e., intended to cheat the tax
authorities out of tax revenues). Two sets of books are
maintained: the real ones which incorporates all the income –
and another one which is presented to the tax authorities. This
gives the CFO an inordinate power. First, he is in a position to
blackmail the management and the shareholders of the firm.
Secondly, he becomes the information junction of the firm, the
only one who has the whole picture. If he is dishonest, he can
easily enrich himself. But he cannot be honest: he has to
constantly lie and he does so as a life long habit. He (or she)
develop a cognitive dissonance: I am honest with my superiors
– I only lie to the State.
(2) To implement continuous
financial audit and control systems to monitor the performance
of the firm, its flow of funds, the adherence to the budget, the
expenditures, the income, the cost of sales and other budgetary
items.
In Macedonia, this is often
confused with central planning. Financial control does not mean
the waste of precious management resources on verifying petty
expenses. Nor does it mean a budget which goes to such details
as how many tea bags will be consumed by whom and where.
Managers in Macedonia are still under the feeling that they are
supervised and followed, that they have quotas to complete, that
they have to act as though they are working (even if they are,
in reality, most of the time, idle). So, they engage in the old
time central planning and they do it through the budget. This is
wrong.
A budget in a firm is no
different than the budget of the State. It has exactly the same
functions. It is a statement of policy, a beacon showing the way
to a better (=more profitable future). It set the strategic (and
not the tactical) goals of the firm: new products to develop,
new markets to penetrate, new management techniques to
implement, possible collaborations, identification of the
competition, of the relative competitive advantages. Above all,
a budget must allocate the scarce resources of the firm in order
to obtain a maximum impact (=efficiently). All this,
unfortunately, is missing from budgets of firms in Macedonia
(that I have seen).
But the budget is only an
amalgamation of the intentions. No less important are the
control and audit mechanisms which go with it. Audit could be
external but must be complemented by internal procedures. It is
the job of the CFO to provide the management with a real time
tool which will inform them what is happening in the firm and
where are the problematic, potential inflammatory areas of
activity and performance.
Additional functions of the CFO
include:
(3) To timely, regularly and
duly prepare and present to the Board of Directors financial
statements and reports as required by all pertinent laws and
regulations in the territories of the operations of the firm and
as deemed necessary and demanded from time to time by the Board
of Directors of the Firm.
The warning signs and barbed
wire which separate the various organs of the Western firm
(management from Board of Directors and both from the
shareholders) – have yet to reach Macedonia. As I said: the
Board is full with the cronies of the management. In many
companies, the General Manager uses the Board as a way to secure
the loyalty of his cronies, friends and family members by paying
them hefty fees for their participation (and presumed
contribution) in the meetings of the Board. The poor CFO is
loyal to the management – not to the firm. The firm is nothing
but a vehicle for self enrichment and does not exist in the
Western sense, as a separate functional entity which demands the
undivided loyalty of its officers. A weak CFO will become a pawn
in the get-rich-quick schemes – a stronger one will become a
partner in them. In both cases, he will be forced to
collaborate, from time to time, with things which conflict with
his conscience.
It is important to emphasize
that not all Macedonian companies are like that. In some of
them, the situation is much better and closer to the West. But
there are prevailing senses of geopolitical insecurity (what
will be the future of Macedonia), political insecurity (will my
party remain in power), corporate insecurity (will my company
continue to exist in this horrible economic situation) and
personal insecurity (will I continue to be the General Manager).
These insecurities combine to breed short-sightedness,
speculative streaks, a drive to get rich while the going is good
(and thus to rob the company) – and up to criminal tendencies.
(4) To comply with all
reporting, accounting and audit requirements imposed by the
capital markets or regulatory bodies of capital markets in which
the securities of the firm are traded or are about to be traded
or otherwise listed.
The absence of a functioning
capital market in Macedonia and the inability of Macedonian
firms to access foreign capital markets – make the life of the
CFO harder and easier at the same time. Harder – because there
is nothing like a stock exchange listing to impose discipline,
transparency and long-term, management-independent strategic
thinking on a firm traded in it. Discipline and transparency
require an enormous amount of investment by the financial
structures of the firm: quarterly reports, audited annual
financial statements, disclosure of important business
developments, interaction with regulators (a tedious affair) –
all fall within the realm of the CFO. Why, therefore, should his
life become more agreeable by it? Because discipline and
transparency make the life of a CFO easier in the long run. Just
think how much easier it is to maintain one set of books instead
of two or to avoid conflicts with tax authorities on the one
hand and the management on the other.
(5) To prepare and present for
the approval of the Board of Directors an annual budget, other
budgets, financial plans, business plans, feasibility studies,
investment memoranda and all other financial and business
documents as may be required from time to time by the Board of
Directors of the Firm.
The primal sin in Macedonia was
the so called Privatization. The law was flawed. To mix the
functions of management, workers and ownership is detrimental to
a firm, yet this is exactly the path that was chosen in
Macedonia. Management takeovers and Employee takeovers forced
the new, impoverished, owners to rob the firm in order to pay
for the shares. Thus, they were unable to inject new capital,
new expertise, new management, anything new. The companies are
dying slowly.
One of the problems thus
wrought was the total confusion regarding the organic structure
of the firm. The Board was composed of friends of the Management
because they were also the owners – but they could be easily
fired by their own workers, who were also the owners and so on.
his introduced an incredible amount of insecurity among the
management ranks (see previous point).
(6) To alert the Board of
Directors and to warn it regarding any irregularity, lack of
compliance, lack of adherence, lacunas and problems whether
actual or potential concerning the financial systems, the
financial operations, the financing plans, the accounting, the
audits, the budgets and any other matter of a financial nature
or which could or does have a financial implication.
No chance – see my previous
points and the previous article. The CFO is absolutely aligned
and identified with the management. The Board is meaningless.
The concept of ownership is meaningless because everyone owns
everything and there is no identifiable owners (except in a few
companies). Absurdly, Communism (the common ownership of means
of production) has returned in full vengeance, though in
disguise, precisely because of the ostensibly most capitalist
act of all, privatization.
(7) To collaborate and
coordinate the activities of outside suppliers of financial
services hired or contracted by the firm, including accountants,
auditors, financial consultants, underwriters and brokers, the
banking system and other financial venues.
Many Macedonian firms (again,
not all) are interested in collusion – not in consultancy. By
hiring the consultant or the accountant – they believe that
they own him. They are bitterly disappointed and enraged when
they discover that an accountant has to comply with the rules of
his trade or that a financial consultant will protect his
reputation by refusing to collaborate with scams of the
management.
(8) To maintain a working
relationship and to develop additional relationships with banks,
financial institutions and capital markets with the aim of
securing the funds necessary for the operations of the firm, the
attainment of its development plans and its investments.
One of the main functions of
the Macedonian CFO is to be personally connected to the banks.
The financial institutions which pass for banks in Macedonia
lend money on the basis of personal acquaintance more than on
the basis of analysis or rational decision making. This
"old boy network" replaces the orderly collection of
data and credit rating of borrowers. This also allows for
favouritism and corruption in the banking sector. A CFO who is
unable to participate in these games is deemed by the management
to be "weak", "ineffective" or
"no-good". The lack of non-bank financing options and
the general squeeze on liquidity make matters even worse for the
finance manager. He must collaborate with the skewed practices
and decision making processes of the banks – or perish.
(9) To fully computerize all
the above activities in a combined hardware-software and
communications system which will integrate into the systems of
other members of the group of companies.
(10) Otherwise, to initiate and
engage in all manner of activities, whether financial or of
other nature, conducive to the financial health, the growth
prospects and the fulfilment of investment plans of the firm to
the best of his ability and with the appropriate dedication of
the time and efforts required.
And this, point 10, is what
CFOs in the West are doing most of their working time. It is
their brain that is valued – not their connections or cunning.
Winning the game while acting legally is the foremost tribute
and epitaph.
About The Author
Sam Vaknin is the author of
"Malignant Self Love - Narcissism Revisited" and
"After the Rain - How the West Lost the East". He is a
columnist in "Central Europe Review", United Press
International (UPI) and ebookweb.org and the editor of mental
health and Central East Europe categories in The Open Directory,
Suite101 and searcheurope.com. Until recently, he served as the
Economic Advisor to the Government of Macedonia.
His web site: http://samvak.tripod.com
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