|
| |
|
Reward Your Customers
by Larry Dotson
 |
| |
The formula for success for any business is to get your
customers to make repeat purchases. There are a number of
factors involved for getting repeat customers: pricing,
quality of products and services, excellent customer service
etc. One of the best ways is to reward your customers for
their repeat purchases. Here are three effective customer
reward programs you could implement: Number Of Purchases
This program is based on the number of purchases made by any
customer. You could give away a free product or service to any
customer that makes ten or more purchases. To make the program
more effective you could require a set time period that all
ten purchases must be made by.
Dollar Amount You can require a certain dollar amount be spent
before the customer receives a reward. Tell customers if they
spend over $50 in one month at your web site they get a 50%
discount on their next purchase. You could also just reward
one customer who spends the most every month with a bigger
reward like a vacation.
Points System Reward customers a point for every one-dollar
they spend. Lets say customers can get a free computer for 300
points. That means customers will spend $300 dollars on your
products and services to get enough points to get the free
computer. To push slower selling products or services just
offer more points per dollar spent for those particular items.
The kind of rewards you give should depend on what your
business can afford. Cheaper rewards could be gift
certificates, coupons, clothes, or movie passes. Expensive
rewards could be jewelry, vacations, bed and breakfast gift
certificates, electronics or computer equipment.
You may want to invest in a good database program to keep
track of your rewards program. I also recommend contacting a
legal professional for advice, set-up and the structure of
your rewards program. I hope these ideas I've given you help
make your business more successful.
------------------------------
© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software.
Simple Joe's Income & Expenses is the ideal tool to help you
manage your business accounting, simple and easy. Visit
http://www.simplejoe.com/incomeexpenses.
This article may be freely reprinted provided the Author and
Sponsor information remain part of the article. Links should
be active where appropriate
|
|
|
