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Remind Your Customers
by Larry Dotson
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If you don't remind your
customers that you are still in business they may forget.
Repeat customers are the lifeblood of any business. Below are
three effective strategies you can use to remind your
customers that you are still in business and get them to buy
over and over again.
1. Ask your customers to subscribe to your free publication.
It could be a print newsletter, e-zine, newspaper, journal
etc. You could send out the publication weekly, monthly,
bi-monthly, etc. The articles in the publication should be
informative and helpful to your readers. You can increase
repeat purchases by including advertisements of new products
and services that you offer.
2. Ask customers to sign-up to an e-mail update that tells
them when you have made changes to your web site. Whenever you
update your web site send them an e-mail to remind them to
visit again. If you're using this strategy it's important to
update your web site often. Add new content that would be of
interest to your customers. You could also add free stuff to
your web site like software, online utilities, ebooks etc.
3. Follow-up with your customers. You could follow-up by
e-mail, direct mail or by telephone. It's always important to
get their permission to follow-up ahead of time. You could
contact them and ask them if they were happy with their
purchase. Send them online or offline greeting cards on
holidays and birthdays. You could also follow-up with a free
gift letting them know you appreciate their business. You can
get repeat business from them if you include another product
offer or back end product with each follow-up.
In conclusion, any of the three strategies above will increase
the number of repeat purchases from your current customers.
You can increase their effectiveness by combining all of them
into your marketing campaign.
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© 2004 Larry Dotson
Sponsored by Simple Joe, Inc. makers of simple PC software.
Simple Joe's Income & Expenses is the ideal tool to help you
manage your business accounting, simple and easy. Visit
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This article may be freely reprinted provided the Author and
Sponsor information remain part of the article. Links should
be active where appropriate |
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