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Learn How to Bank Like a
Banker
by Kimberly Griffiths
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The business of banking has
changed dramatically over the last decade. Because the cost of
doing business the old-fashioned way is no longer effective,
banks are interested in changing their customers' behavior by
encouraging electronic banking alternatives whenever possible.
They have done this by charging high fees for services that
were once free. If you pay $200 or more in annual fees for
banking, it's time to do some competitive shopping.
Before becoming furious with your bank, it may be that the
products you're using no longer meet your personal needs. If
you have an established relationship with your bank, inquire
about the other types of lower-cost checking and savings
account products.
By understanding the rationale of why a bank charges fees for
different services will allow you to be a savvy banking
customer. If human contact is required to serve you, such as a
teller or personal banker, this is very expensive for the
bank. The incentive is for banks to encourage more high-tech,
"low-touch" methods of meeting your needs. This is
accomplished by servicing as many customers as possible with
automated telephone services, cash machines, and online
self-service banking.
Since the bank needs to train their employees, provide a
paycheck and benefits, pay for the branch building, in some
cases supply uniforms etc., it is conceivable that your one
banking transaction per pay period could cost the bank $3 or
more for your one banking transaction.
If you conduct your banking via an automated telephone system,
the cost of this type of transaction is much less expensive.
However, if you then require assistance from a telephone
banker, the price goes from $1 for the automated process to as
much as $2 for human contact. For the same reasons stated
above, the training, location, computer equipment, etc. become
more expensive when human interaction is needed.
Now it is clear why electronic banking methods are preferred
by financial institutions. In fact, most banks are rewarding
their customers with lower fees the more the customer does
his/her banking electronically. For example, even though
Automatic Teller Machines (ATMs) costs the bank around
$100,000 each plus the cost of the computer network and
maintenance, the cost of these type of transactions drop to
$0.50 - $1 each. Not only are these machines more cost
effective, the 24-hour availability to customers is very
convenient.
With the ease and convenience of Automatic Clearing House
(ACH) payments, this "checkless" process drops the price to
around $0.25 each. And finally, the Internet drops the expense
even further to less than $0.10 a transaction. I realize that
there is still some fear of banking electronically, but the
security that banks have instilled with computer technology
far surpasses the current security of traditional banking
methods. If you lose your checkbook and wallet, the cost and
worry of canceling these checks is very tedious. It's very
possible that a thief could forge your name and deplete your
accounts in a matter of hours. The sophisticated computer
technology, however, although not perfect, has a far more
secure system to protect you and your money.
Avoid being the bank's best customer. Attempt to cut your
annual bank fees in half by educating yourself. Inquire about
the options and products available to you with your banker. By
asking about the alternative banking methods, you may find
that your bank fees will drop considerably.
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This is an excerpt from ONE PAYCHECK AT A TIME,
www.onepaycheckatatime.com, by Kimberly A. Griffiths, ISBN:
1591133327. ONE PAYCHECK AT A TIME, a 200 page workbook,
contains budget management exercises for an entire year of
paychecks. The author, Kimberly A. Griffiths, has been through
the vicious cycle of debt herself, and provides a no-nonsense
system to managing your money paycheck to paycheck. You
customize the journal based on your pay schedule and learn the
necessary tools for making ends meet.
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